Sweet spot small businesses, have from 10-50 PCs and do anywhere from a million to 10 million in annual revenue (U.S. Dollars). They get their IT support in several different places, which you’ll learn about in this article.
Sweet spot businesses have their internal gurus. Remember that internal gurus are the people in small businesses who tend to know more about PCs than everyone else. They are often the first respondents when IT support is needed.
Though dealing with the PCs is not an internal guru’s real job, everyone tends to yell for them when the laser printer jams or the accounting software gets corrupted, or the internet connection goes down. They yell for the gurus and they spring up from their regular job, whether they are office managers, admin people, comptrollers, bookkeepers, etc.
Some professions are more natural fits for gurus who provide IT support. These are the people you want to be buddying up with to get your foot in the door. Internal gurus are still really big with sweet spots. Moonlighting IT professionals are also still really big in the sweet spot.
There are, however, other places to get support. Sweet spot businesses also often start working with value added resellers, VARS, solution providers, network integrators, professional full time consultants and small consulting firms as well as ISV, independent software vendors. Especially niche ISVs for different industries, different types of software applications.
Sweet spot small businesses a lot of time start working with accounting firms that do IT support and accounting support. These firms can be a great source of referrals a great contact for you to have, but they can also be your competitors.