Why Don’t Your White Papers Work?
It’s not easy to write a white paper. And reading them can also be quite a challenge!
Unfortunately, many white papers are difficult to digest and come across as though...
Successful Implementation of a CRM System
Recently, a company spent $25 million in CRM system’s execution. The company has been one of the leading forest-products companies in the world but for the past several...
Tips for Marketing to Generation X and Y
If you’re trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y.
Who is...
What Makes You An Expert, Anyway?
A few months ago, my husband wanted to learn more about using real estate to build our wealth. So, he hopped on our computer, visited web sites, looked at discussion boards,...
The Importance of Email Marketing Metrics
One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email...
12 Ways To Use E-Learning For Customer Acquisition And Retention
Customer acquisition and customer retention are important issues for any company today. A simple definition of “customer acquisition” is the process of acquiring...
