Customer service and support is more important than ever to a company’s ability to compete. A growing number of leading organizations are discovering that branded online communities give them the ability to address common customer service challenges.

This eBook provides details on why online customer support communities are effective at solving the top 4 common challenges:

1.       Address product and service-related issues in positive and constructive ways

2.       Get a better understanding of customer buying activity and preferences

3.       Leverage the power of brand advocates

4.       Control costs without sacrificing quality