Comparing Free Trial and Freemium Models

Free trial periods and “Freemium” models have grown in popularity as ways to drive increased adoption of recurring services. The thinking behind both is that giving potential customers exposure to the service, even in a less-functional variant will entice some subset of free users to convert to paying customers. There are a number of considerations in approaching these models that are important to help organizations achieve their goals in terms of adoption, conversion, and long-term monetization. Download this white paper and find out what is best suited for your business. Request Free!