As a business leader, your job is to ensure your company is profitable. If your employees aren’t sure how their job contributes to that purpose, you might be fighting an uphill battle. Getting your employees on the same page with the executive team starts with recognizing where the breakdown is occurring. As they say, the first step to recovery is admitting there is a problem.

One of the most revealing metrics in determining if your employees understand their purpose is if they can answer the simple question, “What is it you do every day and how does that affect why we exist?” If not, it’s likely due to a lack of communication from the top down – that means you. This eBook can serve as a wakeup call for any CEO wondering how they can get the most out of their employees and ensure everyone is working towards the corporate vision.

Download this eBook to begin to:

• Identify management patterns that derail employees
• Understand how corporate vision gets murky
• Recognize the importance of employees working towards a common goal 
• Appreciate the dangers of constant firefighting
• Acknowledge the inefficiencies of working in silos