The Definitive Guide to Building a New B2B Inside Sales Team

The future of sales will look very different from the past, and Inside Sales is the number one reason. A Businessweek article recently said that, “for every 1 person hired today for an outside sales role…there are 10 being brought on for inside sales.” The reason is a 10-12x cost difference: “Industry estimates show each contact with an inside sales person might cost $25 to $30 compared with $300 to $500 for a field sales person”.

This eBook is intended to help you build an Inside Sales team efficiently and effectively. We give you two Excel tools to help figure out the size, quotas, and activity metrics for each role in your inside sales organization – outbound prospecting, marketing, and sales.



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