Top Trends for Online Reputation Management

This year, expect to see these four trends move to the forefront:
  1. Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites.
  2. SEO will be reinvented as user-generated reviews weigh more heavily in search rankings.
  3. The voice of the customer will no longer be siloed across disconnected categories.
  4. Consumer feedback from reviews and social media will drive operational improvements.


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