With a lineup of only seven car models, Subaru may not be the biggest automaker, but brand-wise? It’s one of the best.

By using customer data to understand their current customers’ needs and to capture the attention of vehicle-buying consumers, Subaru is not only well-received by new car buyers, the brand also has a loyal following of customers that keep coming back when they are ready for their next vehicle.

This case study will give you insights on Subaru’s ability to provide a personalized customer experience using an enterprise customer data platform (CDP).

Included in this case study:

• Using a Customer Data Platform to integrate 1st and 3rd party data promptly 
• Accurate customer buying journey
• The road forward with customer data