 | A new trend has emerged as boxes of curated goods have started piling up in front of doors across the country. From pet products like Bark Box, beauty products in Glossybox, organic products in BlissMoBox, to celebrity-curated goodies in Fancy Box, these monthly subscription, curated product packages seem to be all the rage. In reality, subscription services and recurring revenue billing structures are nothing new. From how consumers pay their phone bills to buy treats for their pets, today's time conscious consumer has made optimizing the customer experience from first purchase to payment to repurchase a necessity. Join the CMO Council and BPI Network as we explore this conversation around the realities of recurring revenue models and how leading brands are advancing customer experience through customer revenue optimization models. Nisha Ahluwalia, Vice President of Marketing for RingCentral, a leader in cloud business communications solutions, will share her insights into optimizing customer experience from sign-up to renewal. We will also be hearing from a leading expert in the revenue model space, Jon Gettinger, Senior Vice President of Marketing at Aria Systems, who will share some of the examples and the associated challenges that come with transforming revenue models. Request Free! |
