Marketing agility is critical for enterprises that interact with their prospects and customers via a wide array of channels. Enterprises that deliver static, un-optimized experiences are losing consumers and market share to more nimble competitors that have mastered the art and science of consumer interaction in the digital age.

Marketing agility relies on three pillars that enterprises must have in place:

1.       Rapidly execute any digital marketing initiative through any channel or device

2.       Harness true one-to-one marketing to make every consumer interaction fully personal and relevant

3.       Deliver satisfying experiences that drive engagements and conversions.

This paper outlines how to build and sustain these three pillars and achieve true marketing agility for your organization.