Sales Operations occupies a pivotal and highly demanding space in the revenue attainment chain. In many organizations, Sales Ops owns the sales process and is responsible for ensuring that the relevant people, processes, and systems work together – efficiently and productively – to meet the company’s revenue targets. Given today’s uncertain economy, increased global competition, distributed workforce, and other factors, the challenges are immense and the pressure to deliver is intense.
We believe that a sales enablement strategy has transformational value. By aligning the sub-systems necessary to achieve sales goals, it can be one of the most powerful tools that Sales Operation wields.
