 | The term “next-gen” is commonly cited by technology vendors to position a product as being innovative based on new and differentiated capabilities. Notable next-gen cybersecurity products include next-gen firewalls, the state of the art of which now represents the standard, current-generation firewall technology. The notion of “next-gen” is now promoted by some providers of endpoint security software as a way to improve the efficacy of protecting endpoints from compromise, given the prominent role endpoints play in cybersecurity attacks, the ways in which mobility and cloud apps have expanded the attack surface area, and the multitude of threats that circumvent signature-based antivirus. Because next-gen products become current-gen and, eventually, last-gen, organizations should think strategically about their next endpoint security investment as one that can transcend generations by keeping pace with the shifting threat landscape across a broadening attack surface area. Request Free! |
