The paper discusses Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC. The different stages  that contributed to the creation of what is now Google Shopping will also be discussed. Above all, we will focus on the key factors for a successful Shopping campaign, the integration of Merchant Center and Google Adwords, and all promotional aspects of campaigns in AdWords.

* Need to know features

* Learn how to configure efficient campaigns

* How Lengow can help you succeed on Google Shopping