In this new report by The Economist Intelligence Unit, a massive 74% of CMOs surveyed in Australia and New Zealand see the need for a new marketing structure in the next 3 to 5 years.
Learn more about how top local marketing leaders view the future of marketing – what their biggest challenges will be, what key skills they need to develop in their organisations, what their key areas of investment will be and which future trends will have the biggest impact.
Download this free report to learn how:
- Digital engagement is top of marketers skill building priorities
- Marketing’s role as a revenue driver will grow as it owns the customer experience
- Customer acquisition will be the biggest challenge and area of investment
Real-time personalised mobile transactions will be the big trend to watch
