What Happens When Everyone in the Office Has Video Conferencing?

Over the past six months, Aberdeen has surveyed 131 organizations to understand their video conferencing usage patterns, deployment strategies, and perspectives on business value associated with these solutions. In this process, they looked at companies where all employees had access to some form of video conferencing (n=47) and compared them to companies where some employees lacked access to video. By comparing both of these groups to Best-in-Class practices for video conferencing identified in the September 2011 benchmark report Enterprise Video Collaboration, Aberdeen was able to determine how companies gained value from making video conferencing ubiquitous. This report shows how the challenges, solutions, and value propositions associated with high levels of video adoption and relate to improving employee productivity and business outcomes.

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