 | Consumer packaged goods (CPG) companies have historically been left in the dark when it comes to accessing the granular data they need to build detailed customer journeys or measuring the effectiveness of their marketing campaigns. But with today’s rise in data collaboration, CPG companies now have more opportunities to access valuable data that can dramatically improve targeting, strengthen their interactions with retailers, and optimize media investments. The key is in leveraging modern data clean rooms for scalable and secure strategic data partnerships. In this Playbook, discover how CPG companies are utilizing modern data clean rooms to build privacy-preserving data collaboration partnerships with retailers, major media publishers, and other brands. Read now to learn more about:
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