Mobile advertising will continue to grow, despite headwinds from privacy laws and generative AI. Next year, we’re projecting that mobile ad spend will make up well over half (65.7%) of all digital ad spending.

App publishers are also increasing their efforts to explore additional ways to make money. According to our forecasts, in-app purchases (IAP) in both gaming and nongaming will continue to grow, but will remain much smaller, representing barely a quarter (26.6%) of the size of in-app ad spending in 2023.

Download a complimentary copy of our “Mobile App Monetization 2023: In-App Purchases Resume Growth but Still Trail Advertising” analyst report to understand this changing landscape, and help marketers target and attribute their mobile ad campaigns effectively.

You’ll also learn:

• Where IAP sales growth is coming from, including gaming versus nongaming, and virtual goods versus subscriptions
• Which app monetization methods are poised to grow, and how this will impact the type and price of ad inventory
• Plus! 7 key takeaways, including how generative AI might shake up the space