Forrester conducted an in-depth global survey with 366 leaders in IT and business roles at enterprise companies that had implemented or were planning to implement IoT. Though early adopters, these companies have just scratched the surface of Internet-of-Things benefits in current use cases. The survey revealed that most companies see IoT as a means for operational efficiency, and many have not yet tapped into the potential for IoT solutions to transform their business models. The survey also revealed that enterprises fully recognize the potential for IoT to enhance customer experience.