Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped in silos because tools were never designed to track, store, and react to customer behaviors, and are incapable of doing so.

In this session, learn how you can select the right marketing and Customer Data Platform (CDP) to deliver sales success with actionable data and tools and be able to answer important questions like:

• What is a Customer Data Platform (CDP)?
• Does a CDP make sense for my dealership or group?
• What is the ROI of a CDP?
• What strategies are leading companies using to get the most out of their CDP?
• How do I quantify the health of my CRM or DMS database?