Brands contemplating in-game advertising investments need to know what people think about the different types of ads they experience while gaming, how they impact brand perceptions, and also which audiences are most engaged. By combining what people think with what people do (e.g. search, site visitation, purchase activity), DISQO’s CX platform provides unique insights into how campaigns perform. And with the largest direct audience in the US, DISQO is exceptionally positioned to guide advertisers on how to maximize their in-game advertising.

This report reveals:

• Demographic profiles of the US gaming audience, who are older than you might think
• How receptive consumers are to in-game advertising and branded content
• Which types of in-game advertising are well-received - and which to avoid at all costs