Channel partners know that organizations today are faced with two big challenges when it comes to hybrid work: Building flexibility into hybrid work and making hybrid meetings more equitable. How can you support your customers as they navigate these challenges in their own workspaces? Logitech has the support channel partners need with their newest hardware and software options.

Join Logitech’s own Channel Chief Crystal Ferreira, as well as Craig Iishi and Simon Dudley, as they partner with Eric Snider, Chief Technology Officer at CTI, to discuss how incorporating a hybrid-first approach with your customers’ hardware and software needs can create more equitable meeting experiences for all.

Channel partners will leave this webinar with:

• Key marketing and sales strategies for new Logitech hardware and software releases
• An exclusive preview of upcoming Logitech channel partner programs

Moderator:

Arthur Germain
Arthur Germain is principal and chief brandteller of Brandtelling, a brand storytelling agency he founded in 2005.

Prior to founding the agency, Germain served in marketing, public relations and editorial roles where he learned a lot about how businesses struggle to define who they are, what they do and how they serve their customers. 

Germain was head of global communications at Symbol Technologies during a brand refresh, a senior director at global public relations agency Neale-May & Partners + GlobalFluency during the dot com bubble, and he held senior editorial positions at trade and newsstand publications including VAR Business, Home Office Computing, Small Business Computing, Windows Magazine, Communications Week and others. Germain graduated from the State University of New York at Fredonia with a bachelor’s degree in communications (which he says is an awfully appropriate degree).

Panel:

Simon Dudley
Simon Dudley is Head of Business Strategy at Logitech. He is a leading authority in the Video Collaboration industry.

With 30 years in the technology business, numerous Patents and a background in fields as diverse as Design, Engineering, Product Management, Sales, and Product Marketing, he brings a fresh and dynamic perspective to everything he does.

Simon is an expert in the design, implementation, and use of visual collaboration tools. He is a sought-after speaker in the collaboration industry and a published author. A native of the United Kingdom, Simon now resides in Austin, Texas.

Crystal Ferreira
Crystal Ferreira is Channel Chief & Global Head of B2B Channel and Alliances for Logitech. She is responsible for establishing Logitech’s B2B Channel strategy and developing and maintaining partnerships with distributors, system integrators, value-added resellers and ecosystem alliances that collectively provide unified communications, digital transformation and personal workspace solutions to business and institutional customers. Crystal is also currently serving as Logitech’s interim Head of Global B2B Sales where, in partnership with the global sales leaders, she is responsible for the company’s B2B commercial planning, strategy and execution.

Craig Ishii, MPA
Craig Ishii is an accomplished product marketing and go-to-market leader with over 13 years of proven experience in technology, nonprofit, and medical science industries. Throughout his career, he has consistently made a difference as a director, team lead, and consultant, delivering groundbreaking campaigns and effective positioning strategies. With a strong focus on DEI and social impact, his primary goal has always been to drive social good, foster community impact, and promote equity & representation.

Craig's journey began in the nonprofit sector, where he held several executive leadership positions within the Asian Pacific Islander community. During this time, he played a pivotal role in advocating for civil rights, neighborhood development, and youth leadership. One of his significant contributions was introducing and implementing technology for fundraising, project management, and nonprofit administration; an area where he continues to provide consultation and guidance to the sector.

Transitioning into the technology industry, Craig applied his expertise to help companies position and communicate the value of their products and information technology solutions. Currently serving as a Senior Product Marketer for Team Workspace Solutions & Software at Logitech, he excels at guiding teams in presenting the most effective and beneficial ways to present Logitech’s products and software for customers.

Eric Snider CTS-D
Eric Snider is the current Chief Technology Officer at CTI. He is a 35-year industry veteran in AV, ranging from professional concert and theater productions, to designing and programming some of the world’s top fortune 50 company’s projects around the globe. He is a strong believer in continuous learning and has completed over 52 of the industry top certifications. Eric chairs the PSNI Vendor Global Committee that collaborates R&D and Technology with 110 AVIXA companies that have over 10,000 employees in 90% of the top GDP cities around the world. This group completed $5 billion in AV projects in 2022.