Winning customers in the first place for SBG operators is the easy part. 60% of players stop using an app one month after downloading it, so there are plenty of players looking for a new sportsbook on a consistent basis.

However once you get them, you need to know how to keep them.

We’ve put together this guide to help you understand the power of micro-moments when it comes to providing your players with the ultimate betting experience and its effect on retention for your business.

Download this playbook to learn:

• The current challenges of the SBG landscape
• What players are looking for
• The power of memorable moments when it comes to human behaviour
• What a micro-moment is and how to create them for SBG players
• How to leverage your data to make them personalised and relevant