The Reece case study is an example of how embracing technology as the source or vehicle of innovation can turn dreams into reality. Reece partnered with Thoughtworks for their integrated tech, design and digital innovation experience, to develop a modern 3D bathroom planner tool that lets customers pick products, see the end results, and have more confidence when making decisions. The tool is also used by Reece’s showroom consultants, as well as trades, to close renovation contracts and proposals.