For decades, utilities haven’t had to think much about their customers. As long as utilities provided reliable, affordable power and water, they could refer to customers as “meters” or “loads”. But in a world of proliferating distributed energy resources, this relatively detached view of customers is no longer an option.

For utilities interested in maintaining a clean, reliable grid, it is crucial to communicate with customers and optimize how they use the assets they have purchased.  

To partner with customers in a way that benefits both them and the grid, utilities have to fundamentally shift their customer engagement strategies. Our latest playbook delves into this topic, exploring how four utilities use the cloud to vastly improve how they engage with their customers. You’ll learn:

• How the cloud provides a foundation for delivering personalized, relevant incentives to customers, ultimately benefiting grid reliability
• How to build customer trust using technology
• What’s possible today with stories from innovative companies, including Octopus Energy and Net2Grid.