A recession is a unique opportunity to increase your market share. You can increase market share by developing trust and credibility and showcasing a company's unique value.

Traditional product marketing won't be able to cut through the noise in times of economic downturn. According to B2B buyers in a recent study by Edelman-LinkedIn, thought leadership is one of the most effective tools an organization can use to demonstrate its value to customers during a tough economy – even more so than traditional advertising or product marketing.

Unlike any other type of content, with thought leadership, you create content that shows your expertise, shares your unique point of view, and ultimately builds trust in your brand. And during a financial crisis only trusted companies will thrive.

In this eBook, you will learn how to create and use compelling, high-quality thought leadership content that can be vital to prove your product or service is necessary, even during an economic downturn.

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.