5 marketing strategies to protect and grow revenue in a recession.

Getting a bird’s eye view of customers’ behavior enables you to segment your audience based on level of loyalty and type of opportunity. Dotdigital helps you tap into deep customer insights that make cutting waste and nurturing high-value customers simple. Download here

When an economic downturn hits, marketing budgets are often the first to be cut.

But when cuts are made to marketing budgets, it also reduces the chance of bringing in new business, negatively affecting growth goals. Put simply, cutting marketing budgets can foreshadow the end of your business as new leads dry up due to a lack of investment.

In Dotdigital’s recession-proofing guide, we discuss marketing’s essential role during economic uncertainty, how to prepare your team for a recession, and marketing strategies to ensure long-term success.

About Dotdigital:

Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. We harness the power of customer data, powering engagement, conversion, and loyalty for brands as they grow and scale. Customers love our easy-to-use platform that connects first party data across their systems, surfacing powerful insights and automating predictive cross-channel messages