Covid-19 exposed wide inequities in health in the United States and around the world. But health disparities persisted long before the pandemic.

In this article the authors explain why businesses should help find solutions to health inequities and showcase companies innovating in this space. The article outlines four opportunities for companies. They can optimize benefits and health plan offerings, address social determinants of health, expand primary care and mental health access through virtual care and community partnerships, and make benefits and health care easy to navigate.

To improve health equity among their employees and communities, businesses will need to invest in a multiyear effort and equip themselves with the right leadership, resources, and processes. Key steps for getting started include building a business case for investments, collecting data to understand specific problems, identifying an initial population to focus on, engaging a broad group of stakeholders to design solutions, and measuring progress.