As mental health becomes a common pillar of workplace benefit programs, cultural barriers to care need to be proactively addressed. In more traditionally “deskless” professions like construction, manufacturing as well as professional service industries like finance and law, Human Resource leaders must tackle the stigma and associated shame around employees seeking treatment for everything from substance and alcohol use disorder to suicidal ideation. Join Kristina Guastaferri, Executive Director of the Mid-America Carpenters Regional Council Benefits Funds (MACRCBF) and Kendall Browne from Lyra’s Workforce Transformation team in discussion around how to facilitate the cultural shift to ensure a mental health benefit can drive meaningful impact. The MACRCBF is the Benefit Administrator for one of the largest regional labor unions in the country with a membership of more than 52,000 workers across Illinois, Kansas, and Eastern Iowa.

In this webinar you will learn:

• Tactics for shifting culture and attitudes around mental health at the grassroots level, including with union employees.
• The channels of communication, both digital and traditional, that MACRCBF is using to promote mental health.
• How to approach identifying and leveraging Mental Health Ambassadors for stigma reduction.

Featured Speakers: 

Kristina Guastaferri 

Executive Director/Benefits Administrator, Mid-America Carpenters Regional Council Benefit Funds

Kendall Browne, PhD

Program Manager, Workforce Transformation, Lyra Health