Why Advertising Through Real-Time Bidding Needs a New Pricing Model

Many marketers agree that Real-Time Bidding (RTB) has revolutionized their display advertising performance. Still, most are not taking full advantage of RTB because it requires moving beyond CPM to a new buying model. In today's media-buying world, each impression is valued individually, and paying more for higher-quality impressions can actually improve campaign results. Read this white paper to learn: The difference between aggregate and impression-based buying Real-world data linking higher CPM to lower CPA Strategies to shift to a CPA buying model Request Free!