How Aetna Uses Employee Advocacy to Power Social Sharing in a Highly Regulated Industry

Despite being in a highly regulated industry like healthcare, Aetna's innovative social media team guides and empowers hundreds of employees to represent the brand on social media. By investing in their employees' social networks, Aetna is able to amplify brand content and increase consumer trust through authentic, employee-led social media engagement. Register for this live webinar to hear Tara Autrey, Sr. Social Media Manager at Aetna, and Nicole Alvino, Chief Strategy Officer at SocialChorus, discuss how Aetna employees drive brand engagements and consumer trust on social media. Join us to learn: How to get internal buy-in for employee advocacy What it takes to get your legal team on board How to train employee advocates to represent your brand How employee advocacy can amplify your brand and strengthen consumer trust Request Free!