Building a successful technology company is hard. As a founder you’ve overcome many obstacles to build a thriving business. You’ve successfully managed your growth with minimal outside capital so far, but now you see an opportunity to take additional investment and accelerate the transition from scrappy startup to valuable enterprise.

You’re also concerned that most of your wealth is tied up in a single asset and would like to take the chance to diversify by taking significant liquidity today while still participating in the huge upside you see in your business. Perhaps you have other shareholders in the business that you want to buy out but lack the liquidity to do so. If any of these statements describe you and your company, then growth equity might be a good solution for your business.