Workforce Management: The Key to Retail Customer Service

As a lingering recession continues to take its toll on the retail industry, companies are focusing on consumer-centric strategies to enhance customer engagement. One critical enabler of this customer-focused strategy is the integration of digital solutions, a move that allows retailers to stay on the cutting edge and meet consumer expectations. Based on data collected between August and October 2012, Aberdeen surveyed 91 retailers to assess the factors that are shaping enterprises' WFM decisions and how new solutions are streamlining workforce operations and improving customer relationships.

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