Are your peers seeing success with their case studies?

It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use case studies—what they’re getting right, and what they’re learning along the way.

Case study survey filled the gap

We surveyed 121 SaaS marketers in February 2022 to gather their insights and experiences with case studies. The results shed new light on the value of SaaS case studies and how customer marketers are using them to shorten sales cycles and maximize ROI.

In this report: Answers to your top case study questions

• How many SaaS case studies do you really need?
• What popular case study formats should you try in 2022?
• Are you doing enough to set your SaaS company up for case study success?

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