“You’ll just have to figure out a way.”

It’s what executives most often say after telling marketers that next year they’ll need to do more, but with fewer resources.

For decades in enterprise business, marketing departments have been viewed as a cost. But in today’s world, where they’re responsible for up to 44% of company revenue, they need to be viewed as investments.

The easiest way to change that mindset is to remind your organization that when marketers can help themselves—when they can actually get things done—the whole business wins.

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