The convenience retail market is highly fragmented, which poses challenges for CPG manufacturers seeking to optimize their sales in this lucrative industry. 

First, it requires an understanding of the store-by-store opportunities available. And then, it involves the ability to execute against those opportunities through merchandising and promotional strategies.

As the industry rebounds decisively from the pandemic-induced slowdown, this infographic highlights why today’s brands must focus on ensuring they have the right assortments, pricing and promotions in each c-store location. The infographic shows:

• 80% of the nation’s c-stores are operated by independent owners
• Current market insights/data for candy, packed beverages, salty snacks and fuel
• Effective ways to gain better access to the diverse and fragmented independent segment of the c-store universe
• How to use powerful retail insights to create programs that encourage brands to carry, correctly price and promote an ideal product mix

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