Train, Coach, Reinforce: Best Practices in Maximizing Sales Productivity

Sales Training remains one of the most consistently deployed enablers of sales effectiveness among Business-to-Business (B2B) companies. Contemporary business development teams are well aware of the dual external pressures of increasingly well-educated buyers and savvy, aggressive competitors; as a result, the top performers continue to provide increasing amounts of both initial and follow-up training for their front-line sellers.

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