Digital growth shows no sign of slowing down, with 4.88 billion active internet users across the world and 57.8% of the population making online purchases. In Europe, 53% of the population used e-commerce in 2021, and the continent boasts one of the highest digital and affiliate marketing maturity rates in the world. 

Affiliate marketing is one of the most effective strategies for expanding across the globe. This low-risk, performance-based model delivers a high return on investment, minimising financial risk when expanding into new markets. 

Despite economic uncertainty, expanding into new markets remains a top priority for European businesses in the post-pandemic era. Affiliate marketing is an effective tool for brands looking to test in new markets and scale quickly. 

Affiliate marketing maturity varies across the EMEA region and advertisers should dedicate time to research and develop their multi-market affiliate activities. A domestic affiliate strategy cannot simply be rolled out across countries; it should be tailored to each market whilst aligning with global marketing goals. 

Using Acceleration Partners’ team of affiliate marketing experts based in local markets across EMEA, this guide gives advertisers the tools and knowledge to run a successful affiliate programme across the region.