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Today, over 75% of marketers now utilize some form of automation, and 77% of those who have switched to automated solutions have seen an increase in conversions. This switch not only helps marketers automate repetitive tasks but also allows for a more customized experience for their customers. Without an integrated stack and automated work, companies suffer from disconnected core systems, causing data inaccuracy, challenges, and inefficiencies that impact the customer experience and ultimately revenue potential. There is a better way to harness customer data—one of the greatest assets your company owns. Let’s review how a successful data integration strategy and the right technology can turn your data into a competitive advantage. In this playbook we will cover four key ways integrating customer data sources can drive value so you can better lead your company to the top. These include:
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