Untapping Value of Viewer Engagement: Liberty Global Case Study

Liberty Global, one of the world’s leading cable operators, is pushing the envelope on how advanced search and content discovery can impact the business through stronger viewer engagement. The company is proving how it helps differentiate its service and fully monetize content assets – beyond just video – through personalized experiences. As a leader for the super aggregator model, Liberty Global understands the need for viewers to have easy viewing for all the content they want in one place, available at any time, across linear TV, on-demand, catch-up content, and popular OTT apps. It does this across seven European countries and 15 languages.

Through this case study discussion, learn how ThinkAnalytics has helped enable these capabilities – at scale. The solution goes well beyond simple search and recommendations to include multi-language metadata / content understanding, advanced search capabilities combined with voice, AI techniques to deliver true personalization all with business control to maximize viewer engagement.

Join the discussion to learn more about:

  • Latest techniques that make search “advanced” like semantic search and voice
  • Success factors for an optimal universal content discovery experience for super aggregated services
  • Strategies to monetize viewer engagement and content discovery

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