According to Forrester, buyers may be between two-thirds and ninety percent of the way through their purchasing journey before reaching out to sales. Salespeople are realizing that they need to have a strong social media presence so they can connect with these buyers earlier in that process and show their industry expertise.

Even if you’re a social media expert, when it comes to using social in the sales process, the rules are a bit different.

In this eBook you’ll learn:

• Which social media channels are best for social selling
• How to use social effectively to find leads and convert those leads into customers
• How to balance your personal and professional social media presence
• And more!