“The art of war does not require complicated maneuvers; the simplest are best, and common sense is fundamental. From which one might wonder how it is generals make blunders; it is because they try to be clever.” - Napoleon Bonaparte of France

Contrary to conventional wisdom on the notion of retention marketing, capturing higher market share and increased revenue, could such things rely more on:

• swift project management
• economics (scarcity of your resources)

more so than

• creative ideas
• cutting edge technology / computerization?

Some say business is war. In this briefing, former head of M & A at NYNEX (present-day Verizon) comments on tactfully managing / motivating personnel - and how readers can do likewise, thus capturing growth this quarter.

Corey Weiner has worked on lead generation for advertisers like Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA, Sun Life of Canada and AIG American General.

And four-plus years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine / reposition multimedia for advertisers less interested in brand / top-of-mind awareness and more so in sales lead generation (new business activity).

Corey's YouTube channel and classified executive briefings give subscribers hard-to-find case studies covering Microsoft, Mastercard, AOL, DeBeers, Nissan USA and others in concise clips.