A 5-Step Plan for Running C2B — Your Guide to Social Intelligence

Industry analyst and thought leader Esteban Kolsky interviewed top brands including Coca-Cola, Kraft, Taco-Bell, Hewlett-Packard and others to get their perspective on how companies are using social intelligence today and how things will change in the future. The result of his work is a blueprint for how to operationalize the use of social intelligence throughout your organization. You will learn how to: Drive organization and culture change, within business functions and up to executives Put the right technology in place to support an enterprise wide approach to social intelligence Build a social media P&L and use it to manage your business Request Free!