Among consumers, self-service online portals have become the preferred way to get information and get things done - small business owners are no different. However, a direct-to-customer model works best when there is a balance between insured self-service and insurer expertise. Ultimately, there are many opportunities for insurers to both demystify insurance and make sure that businesses are adequately covered through a direct-to-customer model.

Download this article for three key components of a successful direct-to-customer experience. You will discover how to:

• Use simple language instead of technical jargon
• Streamline your product offerings 
• Augment your customer service system