If you’ve read our other article in this series, ‘Open Source vs White Label’, you’ll know why White Label ERP is the prudent choice for any software vendor that wants to focus on market growth, innovation and/or diversification. Once committed, how do you maximize the value of this solution to deliver that world-class experience? Arguably, it will depend on, and evolve with, the growing needs of your customers. Their requirements are your business objective – and increasingly they’re raising concerns about:

1. Where cloud ERP fits into their business;
2. How to integrate eCommerce solutions seamlessly;
3. Opportunities to better serve their customers;
4. Supply chains coming under increasing scrutiny.

They also question the ability of their ERP to deliver the level of business analytics sufficient to drive their own business growth. Of course, these customers could choose an off-the-shelf ERP solution from one of the flagship vendors. But if we look at the needs of today’s businesses, one-size-fits-all solutions may not even be under consideration. That’s largely because IT decision-makers can choose from a large range of local or vertical ERP solutions that can or will cater for their business nuances in a much more flexible, consultative and cost-effective manner to that of global ERP providers. If you’re a software vendor, a software reseller or a systems integrator looking to sweep up the new-age customer, the opportunity exists to re-brand White Label ERP software as a means to satisfying their needs and growing your business. Let’s look at five key areas in which White Label ERP has a clear advantage.

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