Marketing Lead Management: From the Top of the Funnel to the Top Line

While marketing is seeing a dramatic transformation driven by process automation and data, Aberdeen's marketing lead management research reveals that many firms have a long way to go to fulfill the promise of this transformation, starting with the basic best practices of lead management. This Research Report presents the state of marketing lead management, a basic process maturity framework that companies can use to gauge their current capabilities, best practices, and recommendations for future success. Request Free!