Of the more than 450 billion emails sent out every day, over 85% are considered spam.

Now, that’s a daunting number for sure, and it gets even worse.

When you consider the fact that 1 in 4 emails sent by brands never even arrive at their destination, the odds seem to be stacked against email marketers. But there’s plenty you can do to ensure your emails have a better chance of reaching your subscribers. In fact, there’s an entire arm of email marketing dedicated to doing just that. We’re of course speaking about deliverability.

Deliverability is a complex system of factors that work together to determine where your emails will go, but there are a few simple steps you can take to improve yours.

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