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This on-demand webinar features Gord Hotchkiss, Senior VP of Mediative, and Marko Wollschlaeger, Director of Digital Marketing at Optify. The speakers discuss the steps B2B marketers need to take to build a successful SEO program. The webinar recording also includes the Q&A session that took place with the live audience.
This webinar covers how to:
- Define business goals and search personas
- Conduct keyword research in a strategic manner
- Develop content that aligns with goals and personas
- Follow SEO best practices for content optimization
- Boost rank and traffic through safe link building and promotional strategies
- Measure results and translate findings into actions that improve campaign performance
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