Today’s marketers have more data about their consumers at their fingertips than ever before. Marketers who leverage these insights to create a data-driven strategy drive the best results. Consider these statistics:

• 87% of marketers say data is their company’s most under-utilized asset.
• 40% of brands plan to increase their data-driven marketing budgets.
• Businesses who use data-driven strategies drive five to eight times as much ROI as businesses who don’t.

DialogTech is able to connect online behavior to offline phone conversions. Make sure that inbound call data is a part of your data-driven approach! This guide walks through 10 call analytics reports that our clients use to improve their marketing campaign results.