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If you’ve ever been curious about why Customer Effort matters for businesses, how high-effort interactions drive disloyalty and churn, the problems with traditional Effort measurement methods like surveys and the merits of predictive scoring, this comprehensive guide is for you. CX leaders rely on metrics like the Customer Effort Score (CES) to measure sources of customer friction—but rather than relying on surveys, new predictive scores like TEI allow companies to listen for effort. This approach drives faster, more accurate and more reliable insights into the customer experience that can save at-risk customers and spotlight critical business transformation opportunities. Download the guide to learn exactly how and why the Tethr Effort Index was built and how it enables brands to deliver a better customer experience. |
