Making B2B Display Ads Take Flight

B2B marketers have struggled with the role that display ads play in the online mix more than their B2C counterparts. They have had to make sure the time and money they spend on display advertising offers a significant measurable return. The answer for more effective B2B marketing is to focus efforts on targeting key accounts, not individuals. In this guide, you'll discover: How to Accelerate the Sales Cycle & Reduce Marketing Waste How StrongView found 5.5x more pipeline opportunities a 42% increase in targeted web traffic How to Better Align Marketing & Sales Request Free!